Investigating the Relationship Between Engagement of TikToks and Global Social Movements Related to the Iranian Women’s Rights Movement

• Post by: Marcelo Pena
• June 1, 2025
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Aleena Parikh, Stanford University

Abstract

This research works to evaluate whether a statistically significant relationship exists between engagement between TikTok posts about the Iranian Women’s Rights Movement and global social movements—in the form of protests. The methodology involved finding where viewer engagement occurred for each post and analyzing this in conjunction with information about whether a protest occurred within a particular region during the week each post was posted. From all of the posts, I ultimately found more occurrences of protests in geographic regions where viewers were located than not. I then used Python to find that a statistically significant relationship exists between engagement and global social movements.